Bread and butter of a freelancer i think,
or at least for me!
Most of the client know exactly
what they want ,from colours to
fonts.
If not they will show examples
of what they like.
After a few question skillfully
place ,usually the design
parameter will be realized.
Below is a name card and logo
i did much earlier.
The client like the turquoise and brown
mix and the script fonts style.
Since the logo is the also the type face,
i created a custom font for this
logo and as for the colours it is as the
client directed.
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